Released on: September 12, 2007, 6:37 pm

Press Release Author: Andy Lomax

Industry: Internet & Online

Press Release Summary: The only way to stand out in an overcrowded marketplace is to
develop a USP or unique selling proposition. Corporate branding is one effective way
to do this. An effective brand differentiates your business, builds awareness and
trust, and assures the market of your quality.

Press Release Body: The average consumer is hit with 1800 marketing messages every
day in the offline world alone. This means his personal spam filter works overtime
to keep out the barrage of advertisements that he doesn\'t need. So how does your
product make an impact in this crowded arena? Effective branding is one way. Once a
consumer has accepted your brand, your products will have the status of a trusted
friend.

A brand is defined as a combination of symbols and values that lead to a successful
business. In other words, your corporate and product symbols in the form of logos
and slogans will become associated in the consumer\'s mind with satisfaction. So how
do you go about branding your company and its products?

Corporate branding depends on clear, consistent communication of your corporate
culture. This communication is effected through your logo, slogan, web design and
content, service standards, products, and advertising. In fact, it should be
apparent in every contact your company has with the marketplace. Brand development
is an ongoing process which has to be continually managed like any other company
asset.

So bear in mind that brand effectiveness is a dynamic concept. The time may come
when an reformulation, redesign or a total overhaul of your brand is needed. Fads
and fashions change fast in the wired world. New products and ideas can appear in
the market out of the blue together with new channels of distribution. Your brand
must adapt to keep up.

If you want to develop a new brand or change your current brand status, you might
want to call in a firm of brand development consultants. These firms offer a range
of brand development services. The first thing they\'ll do is to carry out an
analysis of your brand to determine its current effectiveness. They\'ll also analyse
the prevailing culture of the market. From this information, they\'ll advise on the
best brand development solutions for your situation.

Other than helping your company or product stand out, branding offers many other
benefits. For one thing, clearly defining your brand gives focus to your
advertising, in fact to your whole marketing process. What\'s more, you spend less
money on promotion for a product with a strong brand name. In some cases, a famous
brand name is all it takes to sell the product.

Ultimately, brand development is about stamping your identity on the clutter of the
marketplace and so attracting consumers. A number of brand development agencies
exist to supply the brand development solutions that your company needs. Building
branding loyalty translates into superior market competitiveness and ongoing repeat
business.

Web Site: http://www.kudoswebdesign.co.uk

Contact Details: art@kudoswebdesign.co.uk